Pertina Group exclusively distributes products from Lexibook, a family-owned French company specializing in children’s electronics since 1993 and a world leader in producing small consumer electronics – especially smart electronic toys for kids.
Pertina handles the online sales of Lexibook products in key Eastern European markets: Poland, Czechia, Slovakia, Hungary, and Romania. This role involves a unique blend of two critical disciplines:
As an exclusive distributor, they had to actively promote the Lexibook brand, raise product awareness, and effectively communicate the key benefits of the products.
On marketplaces, they had to compete with other sellers, including those offering Lexibook products, through the Buybox* strategy, price optimization, promotion, and other activities that would maximize their share of the overall product sales.
As soon as you link your existing marketplace account, Merchantee analyzes the historical interactions customers have had with your products, identifying those that are ready to grow and others that might not have the highest sales yet but have the potential to become bestsellers. You also get a complete view of total sales for each product (across all sellers), allowing you to track the market size and trends daily. Merchantee breaks it down to the product level, providing key insights for making your first effective moves.
Merchantee continuously classifies your products into three segments and creates a strategy for each to maximize sales and the effectiveness of promotions:
How big is the market for your category on Allegro? Which products are the best sellers? And how do they compare in price? Merchantee’s Market Benchmarking feature answers these questions on a daily basis. It tracks total sales for all products (including those from competitors) and compares your pricing to that of the top-performing seller. This enables you to quickly react to changing demand or constantly monitor price competitiveness for your bestsellers.
Thanks to Merchantee, Pertina knew:
The next step was to stay competitive on product prices. Thanks to this feature, you get a clear view of competitor pricing across all products, which forms a solid foundation for dynamic pricing. You simply upload an XML feed or Excel file with your pricing rules (min and max prices), and dynamic pricing feature takes care of the rest.
What does dynamic pricing do?
Tracks detailed data on how many orders were won through pricing, the extra profit generated by increasing prices, and how much of your total revenue comes from pricing, so you can constantly evaluate and optimize the strategy.
You set a monthly budget for promotion, and Merchantee automatically turns promotions on or off based on customer interactions, demand, or conversion rates. This way, you never miss an opportunity, and every promotion is as effective as possible.
Pertina proved once again that marketplaces aren’t just about passive selling – success comes from actively responding to demand and competition. Merchantee provided Pertina not only with key data and automation but also with the space to focus on strategic decisions during peak season, such as inventory management, shipping, and customer service. This led to a successful season and the following results within just three months: