Vilgain is a Czech company that manufactures and sells high-quality food and supplements. Their product range includes fitness items like protein powders, creatine, and vitamins, as well as a wide selection of healthy snacks and food products. In addition to their home market, Vilgain also targets international e-commerce platforms like Amazon and Allegro.
We began working with Vilgain in 2024. They had been on Allegro for about a year but felt they weren’t fully utilizing the platform’s potential.
We began by identifying the products with the highest potential to build on. It was essential to understand Vilgain’s position relative to customer behavior and competition on the marketplace. Initially, Vilgain offered hundreds of products across more than 30 subcategories, which wasn’t the most effective strategy for achieving quick results.
Merchantee makes it easy to gather marketplace data and link it to your products. You can quickly assess the market landscape and understand how your products are interacting with customers. In Vilgain’s case, we approached it with the following:
Especially in the early stages, when sales are low, key metrics to track include:
Merchantee can fully automate product promotion (Promotion) based on the specified budget and conversion development. The Smart Segmentation feature will help with the selection of products for Allegro ADs or campaigns (e.g. Allegro Days or Black Weeks). Once the products are divided into multiple categories (e.g. Superstars, Contenders and Cold Stocks, which we described above), you can then set different expectations within each category and adopt a different strategy accordingly. Which will ultimately lead to even better results and expectations.
Merchantee collects important metrics, segments products intelligently, automates sales activities, and offers specific recommendations. This allows you to make effective decisions daily, driving results like the ones we achieved for Vilgain:
Our growth with Vilgain wasn’t at the expense of profitability. We managed to maintain a cost-to-sales ratio (CoS) of around 25%.
The vision for the collaboration is to sustain sales growth while introducing new products. Recently, Vilgain expanded into cosmetics, a category that requires a different approach than food or fitness products. We also see opportunities to work with Vilgain’s customer base to encourage repeat purchases or use notifications that alert customers when a coupon or promotion is available. As of the time of this case study, we’ve already surpassed 5,000 units sold per month.